Comparisons of April 2004 traffic and capacity statistics with April 2003 must take into account the weak base due to the impact of the war with Iraq and SARS.

In April 2004, passenger capacity, measured in Available Seat Kilometres, was 6.7 per cent above April 2003 and traffic, measured in Revenue Passenger Kilometres, was higher by 16.1 per cent. This resulted in a passenger load factor up 6.2 points versus last year, to 75.5 per cent. The increase in traffic comprised a 28.1 per cent increase in premium traffic and a 14.5 per cent increase in non-premium traffic. Cargo, measured in Cargo Tonne Kilometres, rose by 29.5 per cent. Overall load factor rose 4.4 points to 69.4 per cent.

Strategic Developments

BA launched its first new masterbrand TV commercial for four years which showcases the airline's innovative products and its commitment to customer service.

A new sleeper service to give customers an even better and longer night's sleep was launched for British Airways' Club World customers on a range of overnight flights from North America and the Middle East to London Heathrow. A new champagne bar for passengers was opened in the First lounge at London Heathrow's Terminal One for BA's First Class passengers and Gold Executive Club members

Customers flying to Australia with British Airways and Qantas were able to use
e-tickets for the first time. BA aims to achieve 100 per cent e-ticket by December 2004.

British Airways is adding 257,000 seats during the summer months with more flights to popular holiday destinations such as Los Angeles, Hong Kong, Cape Town, Mexico City, Buenos Aires and Dubai. The airline is also providing 14,000 extra seats on flights between London and Portugal to ensure as many football fans as possible can get to Euro 2004.